BMW has enlisted the help of academy award-winning composer Hans Zimmer to create a signature sound for its electric car. The marriage hopes to bring a new sonic identity to the EV, which can be used both to temper road rage and bring a sense of excitement to driving electric.

A survey of EV users has found that while purchases are driven by environmental concerns, drivers remain electric because of an enhanced subjective experience. Meeting human desires, like convenience or aspirational lifestyles, are key prerequisites to make lasting shifts to sustainability.

Despite speculation about a decline in private car ownership across Germany, the COVID-19 pandemic has given rise to an interest in novel forms of in-car entertainment. As people search for safe spaces to socialise and have fun, what's driving them towards in-car venues?

With COVID-19 creating concerns around using public transport, people are taking comfort in the safety offered by their cars. Offering a reliable way not just to travel, but also to socialize, relax, explore, and take part in fun activities, the car’s role in everyday life is changing.