NFTs are dominating the cryptocurrency conversation and have taken the art world by storm. But with musicians starting to get in on the action, the potential to disrupt the music industry is clear – and Kings of Leon is leading the way by releasing an NFT album, the first band ever to do so.

With infinite content at our fingertips, it can sometimes feel like digital ownership is temporary. However, as crypto-collectibles and meme-based artworks attract more major attention and money, people are considering how their digital ownership can be more meaningful.

Following in the footsteps of bitcoin, NFTs have gained a place in mainstream consciousness. Axie Infinity is a play-to-earn game that gives people an opportunity to create and cultivate in-game characters and collectibles, which they can sell on cryptocurrency exchanges and use to earn a living.

People are becoming increasingly comfortable with digital currencies, whether that’s to receive wages, make investments, or pay for everything from collectibles to burgers. However, gaps in knowledge and internet access mean uptake will be uneven, offering challenges and opportunities for brands that can tackle this gap.