When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

How are brands rethinking travel experiences for 2022? Why are train journeys on the rise? What are local communities doing to combat over-tourism? In this part of the 2022 Expert Outlook, we speak to three experts about how people will choose to spend their leisure time post-pandemic.

Virgin Group is rethinking the cruise holiday experience with Virgin Voyages and the launch of its maiden vessel. The experience is closer to being aboard a billionaire’s mega-yacht and looks to refresh the cruise holiday audience with a younger crowd.

People are itching to revisit beloved pre-pandemic experiences, whether that be dining in restaurants or travelling – and they’re also looking for novel experiences. A Japanese airline has struck a happy chord with local residents by creatively using a familiar space.

Values tend to be consistent throughout adulthood, guiding all manner of daily decisions and long-term goals, but major events have the power to reshape beliefs on an individual and societal level. How might COVID-19 transform Britons’ deep-rooted principles, and what could this mean for brands?