After the pandemic automotive industry depression caused by closed dealerships and slowing big-ticket purchases as job security plummeted, people have been keen to buy cars. However, a chip shortage has caused supply-chain problems resulting in the spiraling cost of both new and used cars.

With COVID-19 creating concerns around using public transport, people are taking comfort in the safety offered by their cars. Offering a reliable way not just to travel, but also to socialize, relax, explore, and take part in fun activities, the car’s role in everyday life is changing.

Despite speculation about a decline in private car ownership across Germany, the COVID-19 pandemic has given rise to an interest in novel forms of in-car entertainment. As people search for safe spaces to socialise and have fun, what's driving them towards in-car venues?

The concept of car ownership may be losing its luster for some people, but advances in technology are making it more appealing to others. How are brand innovations helping to turn functional vehicles into a ‘third living space’? And how will drivers and passengers be entertained in the future?