As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Where the second-hand clothing industry used to conjure up images of stale thrift stores and overpacked rails, it's now emerging as an on-trend and eco-conscious alternative. What can Vinted, an online marketplace where people buy and sell pre-loved clothing, teach us about the future of retail?

For International Women’s Day, eBay is launching a month-long campaign dedicated to championing women in streetwear. The initiative responds to how streetwear remains a predominantly male-run space, despite the growing demand for female representation and offerings.

With Gen Zers looking to stay connected to streetwear culture at home, there are new opportunities for brands to create surprise and exclusivity. HEAT is a luxury mystery box that sells curated streetwear drops to those who want access to cult brands and the thrill of discovery.

Gen Z hypebeasts have been a driving force behind the popularity of ‘buy now, pay later’ schemes and luxury mystery boxes. But why exactly are these services so appealing to the young and affluent? And how can brands adapt their offerings to attract these shoppers in a crowded online marketplace?