Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

COVID-19 has led to an uplift in e-commerce, and customers are planning to keep much of their shopping online way beyond the pandemic’s end. Canvas8 spoke to brand expert Mark Pilkington, author of Retail Recovery, about the role bricks and mortar stores will play for consumers in the future.

Research shows there’s a misalignment between what brands and people would consider to be personalised experiences, suggesting that a recalibration is necessary when it comes to meaningful personalisation. In an age of digitisation and data, building trust with consumers is key.

As restaurants in the US closed due to the pandemic, people got used to ordering food online – but often through third-party delivery apps. How did Chipotle convince customers to go direct to the source and order via its app? And what does its success reveal about loyalty in the fast food world?

Bumble will open its first outpost in New York City in the form of an all-day eatery. As businesses start to open up, and New Yorkers put down their screens in favor of going out, having a physical presence is one way for this online brand to build brand loyalty in the real world.