With lockdown measures around the world restricting out-of-home activities, much of everyday life has moved online out of necessity. Whether they’re hosting digital dinner parties and happy hours via Zoom or touring museums from their sofas, people are rapidly adopting solutions that bring the outside world i...

As the popularity of video games continues to soar, PlayVS is giving high schools and colleges the tools to create professional and successful esports teams – enabling students to compete in new digital sporting arenas and making the dream of playing varsity esports a reality.

Speedrunning is an unconventional esport – one that sees winners decided not by points or kills, but by the clock alone. How has this simple concept captivated millions of gamers across the world? And why is it important for brands to understand niche gaming communities?

Now touted as a multi-billion dollar industry, e-sports has brands queuing up to tap into a highly engaged audience and the players that are capturing their hearts and minds. What transformed a relatively niche entertainment model into a sporting leader?

Microsoft is getting deeper into gaming by acquiring games developer Activision Blizzard for $69 billion. The move comes as the pandemic has supercharged gaming behaviours online, leading many to see gaming as the driving force behind – and indicator of future needs within – the metaverse.