With the world in constant flux, people are using their possessions to ground themselves. However, as certain types of physical goods become less commonplace, many are reflecting on what’s still worth owning in a sharing-enabled world. The evolving nature of digital ownership means that people often feel lik...

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Increased anxiety and loneliness led to a boom in pet sales during lockdowns – but as offices open up again, people are having to navigate new challenges. A slew of pet-tech solutions is cropping up to relieve pet parents of the guilt of leaving home and to help alleviate separation anxiety.

Going to the vet can be a difficult experience – pets may get spooked at the clinic by strange smells, sounds, and other animals, while many owners struggle to find the necessary time and funds to visit. FirstVet addresses these pain points by setting up virtual appointments through video calls.

For a new generation of pet owners, spurred on by the pandemic, the emotional health of their animals is more important than ever before. Petpuls’ AI-powered dog collar promises to deepen the pet-owner relationship and provide emotional transparency by giving dogs a voice.

To give people peace of mind when they leave their pets at home alone, Spotify has released a range of animal-friendly playlists designed to keep dogs and cats company. As people increasingly see their pets as important parts of the family, they’re going to great lengths to keep them happy.