As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

How are Gen Zers ushering in the end for gender binaries? Why might city life change for good? And what might solo living look like in the post-pandemic era? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Japanese people in 2021.

Oceanwide Expeditions is taking its cruise guests deep into the Arctic and offering them beach clean-up shore excursions in polar environments. It's responding to eco-minded consumers' increasing desire to move beyond pure sustainability and focus on more regenerative forms of travel.

As Britons continue to look for ways to reduce their climate emission, train operator Lumo is offering budget-friendly travel options from London to Edinburgh. With flight shame driving slower travel, cost-effective ticketing could accelerate shifts towards eco-friendly domestic travel.

How are brands rethinking travel experiences for 2022? Why are train journeys on the rise? What are local communities doing to combat over-tourism? In this part of the 2022 Expert Outlook, we speak to three experts about how people will choose to spend their leisure time post-pandemic.