Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The advertising industry often faces backlash and criticism for a lack of on-screen diversity, with calls mounting for brands to provide a broader representation of society. Research has quantified this feeling by proving that featuring underrepresented groups improves ad effectiveness.

The representation of ethnic minorities in the media may have improved over the past half-century, but accusations of tokenism and biased coverage remain prevalent. With broadcasters and publishers often shaping cultural agendas, how can they meet their audiences’ expectations for diversity?

Black British narratives in pop culture are often framed through the lens of racism, but stories of happiness and success are arguably more important in terms of diversity and inclusion. Canvas8 spoke to Timi Sotire, the co-editor of Black Joy, about media stereotypes and the power of Black art.

The company Awaken aims to create a compassionate space for uncomfortable workplace conversations. Running thought-provoking workshops around inclusion and social justice, its principles are built on long-term commitment to DEI, rather than knee-jerk reaction initiatives.