Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

A campaign from Police Scotland tackles the everyday misogyny men perpetuate and its contribution to the epidemic of sexual violence towards women in the UK. The ad comes at a time when trust in the police is being eroded, amid an absence of perpetrator-centric narratives.

The BIT and UN Women have partnered to explore interventions that could encourage men to prevent violence against women and girls. Clear and actionable messages lead to the highest probability of intervention, signalling that some men would benefit from more guidance and support.

Rising calls for action against gender-based violence in Latin America have fostered a climate of feminism and activism. Jevas Combativas is a radio show and transmedia project that’s challenging patriarchal education and addressing sexism through candid conversations and expert interviews.

The ‘death of the #girlboss’ has galvanised conversations about White feminism and how it fails to advocate for women from historically marginalised communities. Canvas8 spoke to author and journalist Koa Beck about her book White Feminism and why brand allyship should be intersectional.