The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Gen Zers will account for more than one-quarter of the global workforce by 2025, and they’re bringing a different set of attributes, attitudes, and ambitions to the office. But what characterises the Gen Zer professional? And how could they redefine the world of work for generations to come?

To outsiders, TikTok may simply seem like an endless source of entertaining distractions. But beyond the musical duets and dance challenges lies a trove of useful tips designed to help the platform’s Gen Z users thrive. What exactly is #ProductivityTok and why is it flourishing?

Young people have borne the brunt of the pandemic, with many schools closed and early careers put on hold. In the face of disruption, a growing number of Gen Zers are using their hobbies to earn a living, taking advantage of the boom in e-commerce to showcase and sell their wares.

Netflix and Disney+ may have made headlines for inspiring communal binge-watches in 2020, but their focus on exclusives isn’t revolutionary. How is YouTube changing the media landscape beyond on-demand viewing? And how is it catering to the needs of both audiences and content creators?