Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Lunar Hard Seltzer is introducing Asian flavors to an American audience. Developed by two Asian Americans, the brand is making moves to grow minority representation in a White-dominated brewing industry and provide a drink that authentically reflects Asian culture.

The no- and low-alcohol segment has seen steady growth thanks to a rise in mindful, health-conscious consumption, and while it’s lagged behind the more successful beer and spirits categories, demand for no-and-low wine is on the rise. But what do drinkers expect from a less intoxicating tipple?

Baijiu remains the most popular spirit across China, but domestic gin distilleries are localising their flavour profiles through native botanicals and spices to reach new audiences. Gin is generally characterised as British, but these flavours are winning fans by blending the new with the familiar.

Wine subscription service Oranj aims to give Britons a trendy at-home wine bar experience while they stay indoors due to the pandemic. By focusing on natural wines, it also plays into the growing interest in discovery and learning for those seeking an earthy, organic experience.