As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The Russian decision to invade Ukraine has led to outcries and recrimination from many. In times of crisis, people want to see brands step up to support afflicted communities and they're increasingly critical of moves that feel rushed or executed to virtue signal instead of to serve.

Daylight, a new digital bank, supports the LGBTQ+ community by catering its services to the specific challenges of the community. In understanding LGBTQ+ unique needs, providing tailored support rather than a one-size-fits-all approach is important in creating safe spaces for customers.

Whether it’s due to job losses or a general wake-up call amid an unexpected economic crisis, Britons are keen to get their finances in shape. But what matters most to them when picking between financial services? Canvas8 polled 1,000 Britons and spoke to nine people to find out.

Rising unemployment and ample time to spare led to a surge in stock trading among Gen Yers and older Gen Zers in 2020. Yet while the likes of Robinhood, Stash, and E*Trade have made it easy to participate in this once-opaque market, could simplified investing apps do more harm than good?