Renowned for its drop-model collaborations, Supreme has released a red Oreo cookie emblazoned with its iconic logo. This collaboration is just one of Supreme’s long line of novel, eye-catching products – from kayaks to hollowed-out bibles – that caters to a growing demand for light-hearted luxury.

Having emerged from Tumblr and established a presence on TikTok, the cottagecore subculture has seen young Americans go online to post pastoral aesthetics and participate in activities that are more common in rural areas. But what exactly is driving Gen Z’s interest in quaint lifestyles?

With a series of high-fashion partnerships, UGGs exemplifies the pandemic-era pivot. As people settle deep into comfort wear in lockdown, UGGs is getting a reboot with an approach that shows how a brand can shift from everyday essential to cult item with a few considered collaborations.

Toolstation's 'Tools & More' campaign is leveraging lighthearted humour to acknowledge the complexities and challenges that people face. With humorous messaging often landing better than an awkwardly sincere tone, Toolstation is celebrating users and showcasing its brand identity.