When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Oreo is leaning on UFO nostalgia to deliver a branded peace offering to customers – free extraterrestrial-themed cookies. Imagery of UFOs and crop circles is returning to mainstream pop culture as the Pentagon reports rekindle beliefs long-dormant alien excitement.

After being stuck inside for so long, people have pent-up desires for novel experiences. In response, KFC has launched the House of Harland, a pop-up KFC-themed hotel named after KFC founder Colonel Harland David Sanders, to give people an exciting summer staycation.

With its focus on authenticity and humour, TikTok isn’t the most conducive channel for branded content. However, ultra-low-cost carrier Ryanair is embracing the creativity of the social media platform through its witty videos, which have been extremely well received by the public.

Many people have looked to snacks and food for comfort amid the pandemic, with a real interest in nostalgic treats from childhood. McVitie’s Jaffa Cakes has reaped the benefits, launching a campaign for Jaffa Jonuts that tapped into a desire for playful, reminiscent, and tasty snacks.