Fully vaccinated and eager to make the most of their time and money after pandemic lockdowns, Boomers – the cash cow of the tourism industry – are set to re-emerge on the tourism scene in a big way. So, how can businesses in the industry cater to the needs and concerns of this cohort?

Vigo, on the Spanish Atlantic coast, is seducing global digital nomads and entrepreneurs with its offer of a higher quality of life. As hybrid work culture looks set to remain for many, people are seeking out local communities off the beaten track – presenting investment opportunities for global businesses.

Working nine-to-five may have been a mainstay in 20th century life, but as technology has freed people from their desks, many have sought a more flexible way of earning a living. What impact is the rise of freelancing having on other areas of life, such as daily routines and lifestyles?

Are experiences really superior to possessions in the pursuit of happiness? Canvas8 spoke to Dr. Evan Weingarten, a marketing professor at Arizona State University, to understand how people derive joy from both experiences and material items – and what this means for brands’ marketing strategies.