In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

To keep up with evolving dating behaviors and changing relationship norms, social media platforms and dating apps are competing for users’ hearts with features that bring people together or strategically keep them apart to elevate the experience of real-life presence.

The pandemic has seen more people using dating apps but with hours spent scrolling and swiping, many are experiencing tech fatigue. Dating app Thursday is offering a more balanced approach to online dating by giving people a chance to find love online, just one day a week.

For many couples, lockdown has put a strain on their relationship – almost half of Americans say it’s been tricky to keep the spark alive. Canvas8 spoke to Ximena Garcia-Rada, doctoral candidate at Harvard Business School, to learn how relationship rituals can act as powerful commitment tools.

The pandemic has made people the world over re-evaluate their priorities. In Japan, singletons are increasingly seeking the stability of marriage. With an inability to meet people IRL due to COVID-19, matchmaking company Sunmarie is offering creative solutions to forge relationships online.