Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Many people have looked to snacks and food for comfort amid the pandemic, with a real interest in nostalgic treats from childhood. McVitie’s Jaffa Cakes has reaped the benefits, launching a campaign for Jaffa Jonuts that tapped into a desire for playful, reminiscent, and tasty snacks.

Embracing the American craft beer drinker's evolving taste buds, brewery Clown Shoes Beer is catering to more experimental inclinations. Pandemic stay-at-home orders have Americans craving any sense of normalcy – quirky bevs combine indulgence with the ease of cracking open a beer.

Grammy-nominated rapper Fat Joe has launched a burger range with US fast-food chain White Castle as he seeks to “destroy New Year's Resolutions.” With the pressure of new-year expectations leading many to break their resolutions, happiness and self-compassion are trumping self-optimization.

Novel foods and sweet treats have been a way for people to combat the psychological toll of lockdown. Meeting people's desire for comfort and micro-treats is a wave of pastry stouts, showing that, while wellness is important, people are looking for decadent drinks, too.