In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Instead of the coronavirus pandemic being the ‘great leveller’, it has highlighted the number of people who deal with food insecurity. Working to get meals to vulnerable Londoners, The Felix Project uses surplus restaurant and supermarket food to fight food poverty in the capital.

Growing in popularity, British urban farms are yielding the same as conventional farms. As a potential contribution to tackling food insecurity, while making cities greener, urban farming may provide a platform for brands to create strong community bonds and uplift their eco credentials.

As the economic fallout of COVID-19 is exacerbated by credit cuts and climbing energy bills, 3 million households are struggling to afford essentials. With governments failing to step in with tangible solutions, rather than aim at aspiration, people want brands to support lower-income households.

With the cost of living soaring, millions of Britons have been forced into food poverty. In response, the Community Shop Group is providing access to discounted products for those who need them, as well as community hubs and kitchens – redefining social responsibility through grassroots initiatives.