With traditional ways of exercising being limited as a result of the pandemic, people are looking for new ways to keep fit. VR gameBeat Saberoffers older people a way to exercise without leaving the house, in an immersive environment that feels more like having fun than forcing exercise.

The pandemic has encouraged Boomers and Older Adults to embrace tech devices as a solution to loneliness and empowers them when help from others is scarce. These silver surfers are the ones to watch in the 2022 global consumer market, inviting tech brands to tailor their offerings accordingly.

The physical restrictions imposed during the pandemic caused the digital divide between generations to close drastically as Boomers turned to tech in their droves. But how exactly have they been using digital tools to entertain themselves, connect with loved ones, and maintain their wellbeing?

After unheralded growth in the early part of the pandemic, Netflix's UK growth has slowed considerably as people reach peak subscription. However, with the rise of digitally savvy silver streamers, there remains scope for the continued growth of streaming services through targetted offers.