Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Oscar-winning documentaryColettefollows the journey of Colette Marin-Catherine as she returns to the place her brother was killed during WWII. Originally featured in a game, the win shows gaming’s transition to celebrated art form, and people’s desire for compelling and immersive narratives.

As people adopt less rigid constructs of national identity, there's room for brands to embrace more nuanced concepts of internationality. Rina Sawayama’s BRIT nomination follows her campaign to change the award’s eligibility rules, bringing the definition of Britishness into question.

Once a niche conversation, non-gendered toys have become a point of public debate. While the likes of Lego and Mattel offer such toys, parents are divided on whether to support them. How does this reflect the culture wars in the US? And how can brands tailor their genderless products in response?

McDonald’s has teamed up with IBM to facilitate the execution and growth of the fast food giant’s Automated Order Technology. This partnership hints at the growing value of convenience and hygiene among diners, but what are the benefits and drawbacks of fully digitized restaurant services?