Signal1 Apr 2022
Oscar Mayer modernizes image with gender-equality roast

From hotdogs to hot takes, Oscar Mayer is roasting the Oscars for the gender disparity in the Best Director alumni. People want legacy packaged goods brands to refresh their appeal, and many brands are demonstrating that call-out culture and comedy can be vehicles for engagement and connection.

Oscar Mayer modernizes image with gender-equality roast