While ‘all you can eat’ digital subscriptions have become the norm, they can often lead to higher prices. Hoping to appeal to lower-income users and households, streaming giants such as YouTube and Spotify are rolling out lower-price subscription offers.

With a sea of entertainment platforms and series to choose from, streaming fatigue is real. Keen to switch things up, subscription app Struum will offer viewers a pick-and-mix approach to streaming, giving them the best of all worlds for a single monthly fee.

NBC’s streaming platform Peacock entered a congested market when it launched in 2020. Instead of attempting to compete on the same ground as its more established rivals, it’s targeting an older demographic and offering tiered pricing alongside comprehensive live programming.

How will physical and virtual entertainment merge? What impact will mass spectatorship have on the gaming landscape? How can streaming services keep up with consumer demand? In this part of Expert Outlook, we speak to three experts about people’s evolving media preferences and expectations.