Signal12 Apr 2022
Volkswagen ad nods to futurism-focused Gen Yers and Zers

Volkswagen has entered the metaverse with an interactive campaign to promote the IQ.DRIVE, its 2022 Polo model. The adventurous campaign hopes to appeal to younger audiences as it takes inspiration from gaming and metaverse aesthetics, which have heavily influenced Gen Yers and Zers.

Volkswagen ad nods to futurism-focused Gen Yers and Zers