The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Searching out vintage fashion treasures has become a favourite pastime for young consumers, so fashion house Jean Paul Gaultier is catering to this audience via a rental and resale department. The label will offer some of its most iconic pieces from the 1980s and 90s to borrow or to keep.

As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?

As the pandemic leads the UK into a recession, people are being more cautious about their spending. Selfridges and HURR’s luxury rental collaboration aims to offer a sustainable alternative to purchasing designer clothes outright, helping shoppers spend less and reduce their carbon footprint.

Whether due to the expense or eco concerns, there are many reasons not to splash out on high-end goods, especially if they’ll only be used once – but could the sharing economy offer a solution? Canvas8 polled 3,100 Britons and spoke to eight people about their views on luxury rental services.