When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Bored Ape Yacht Club was launched in April 2021 with the distribution of 10,000 unique NFTs. This collection of digital apes, living on the Ethereum blockchain, has since become a highly exclusive and aspirational decentralized community. What does its success tell us about brand identity?

NFT gaming is gaining traction, evidenced by the creators ofThe SimsandFablelaunching NFT-based games, featuring in-game land ownership and NFT collectables. As people's blockchain expectations grow, gaming evolutions are leading to tensions between traditional and NFT players.

The digital fashion ecosystem is growing exponentially, but what opportunities does the metaverse and NFTs offer for brands? Canvas8 spoke to fashion digital strategist Karinna Grant from The Dematerialised about building an alternative way to experience, create, and consume fashion.

Alibaba has released limited-edition 2022 Beijing Winter Olympics NFTs for its paid customer loyalty programme. With luxury shoppers in China increasingly exploring brands digitally, there's an opportunity to create another layer of exclusivity that speaks to luxury shoppers looking for clout.