With increasing societal challenges, people are demanding decisive social action from brands now, more than ever – but this could come at a cost. Canvas8 spoke to Dr. Sourjo Mukherjee, a marketing professor at Audencia Business School, to find out how brands can court controversy without contention.

Planet panic is real and the ones feeling the crunch are the young. A survey has confirmed that young people are distressed and angry with the state of the world. Despite net-zero initiatives, younger generations are unconvinced by virtue signalling and are turning into climate cynics.

Survive the Centuryis an online game that lets players put themselves in the shoes of a news editor, making key decisions about how to sway public opinion. Presented in a futuristic setting, it provides positive escapism for people experiencing eco-anxieties.

ChopValue is a manufacturer that rescues discarded chopsticks from restaurants and transforms them into trendy and affordable homeware treasures. How is its circular business model meeting eco-conscious consumer demands while also catering to the burgeoning home improvement market?