Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

As society grapples with a host of challenges in the face of an ongoing climate crisis, the government’s failure to adapt to wider infrastructure is under scrutiny. Due to this, people are calling for brands to use their power to encourage governments to take affirmative action.

Most people view climate change as a global emergency. But how do we address it? According to research from the UN, people don't want to take individual action to impact change, such as by adopting a plant-based diet. Instead, they want to see governments and corporations enact institutional change.

How to Save a Planetis a podcast that covers the climate crisis from a lens of optimism and action, inspiring people to move and shake rather than scaring them static. Because with the COVID-19 pandemic already in full swing, the last thing anyone needs is more anxiety.

As American consumers become increasingly aware of greenwashing and global supply chains, a new skepticism is growing around what sustainability means. Today, new EPR regulations are challenging businesses to be more transparent about their impact, while individuals are holding brands to account.