Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Mike Tyson has launched 'Mike Bites' – an ear-shaped weed-infused candy inspired by the monumental moment when Tyson bit Evander Holyfield's ear in a 1997 title match. With the gummies, Tyson is hoping to leverage humor and nostalgia to connect his cannabis brand with a broad audience.

Following the company’s debut in December 2020 with $50 hand-rolled joints, Monogram, the luxury cannabis brand launched by Jay-Z, has unveiled an awareness campaign that seeks to call attention to the hypocrisy inherent in the drug policies and regulations across the US.

New Yorkers are failing to part with their hidden ‘weed spots’ despite the substance no longer requiring a low profile in public. As people try to figure out how marijuana consumption fits into their routine since it’s legal, brands are championing marijuana use as a form of empowerment.

Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?