As the reality of the metaverse comes nearer, companies are attempting to create a way into that world. Facebook is well placed to create an accessible entry point to the next level of the internet and Horizon is its attempt to offer an immersive VR world for socializing, home working, and beyond.

Miller Lite has announced it will run its Superbowl LVI ad entirely in the metaverse, replicating a communal bar experience. As people begin to embrace the metaverse and interest increases, more brands are leveraging the opportunities that the new tech presents for connecting with consumers.

Technological advances are continuously reshaping how people interact, engage, and communicate with one another in the digital world. But how will people navigate social situations in the metaverse? Canvas8 spoke to Dr. Guo Freeman about how people form relationships in social VR.

A 2022 poll has revealed Americans are worried about tech giants' control over their personal data despite underlying levels of excitement. With competition hotting up about who gets to design the metaverse, proactive steps to build trust could reap the rewards down the line.