From unclear labeling to confusing terminology, finding clean beauty products can be challenging. Farmacy is hoping to make it a little easier with the launch of a virtual game that walks beauty buffs through the benefits and eco-credentials of ingredients in various beauty products.

American dermatologist Dr. Muneeb Shah has built a cult following on TikTok with his entertaining yet educational videos on all things skincare. His bite-sized tips and product recommendations help to combat digital misinformation by broadening access to trustworthy professional guidance.

With not much else to do while stuck at home during the pandemic, many young Britons upped their usage of TikTok, seeking entertainment, escapism, and education. Canvas8 spoke to eight Gen Zers to find out how the social app has influenced their personal care routines.

With social media cluttered with beauty tips, credibility is a high priority. Cutting through this noise is Neutrogena – its SkinU campaign aims to quash skincare myths. As people become more critical of online influencers, the brand aims to tackle this with short-form educational videos.