As people come to expect a more human approach from brands, Netflix is using Twitter to converse in, and create, cultural moments. Want to figure out how to nail engagement? Netflix’s Twitter account, which is full of pithy memes, in-jokes, and witty repartee, will show you.

As people continue to spend more time on Zoom, many have been obsessing over their on-screen imperfections, and it’s led to a heightened interest in plastic surgery. An app called AEDITOR lets you ‘try on’ procedures, but it’s garnered mixed reactions from people concerned about mental health.

Harry Styles has made a foray into the beauty industry with his own make-up brand, Pleasing. It offers gender-neutral and sustainable products that aim to enhance an individual’s natural self – in keeping with the inclusivity and diversity that many people now expect from the beauty industry.

In a country where even talking about rape is seen as taboo, women are demanding safe spaces where they can report sexual abuse. Smashboard is an app that uses blockchain technology to ensure anonymity and provide a platform of support for women.