Financial education for five-year-olds? There’s an app for that. Money Twist uses engaging games to help parents teach their kids about the value of money. With parents wanting to equip their little ones with key knowledge as they grow, they'll likely appreciate help from brands offering efficient support.

Cash is still king in many South and Central American economies, which poses a problem for cashless brands like Uber. The ride-sharing platform is taking steps to make different payment options more accessible in certain markets, bridging the gap for those who have no formal banking.

The pandemic hasn’t been easy on anyone, especially not on freelancers whose income streams have stalled. Created by several financial challenger brands, Covid Credit is a digital questionnaire and service that helps the self-employed apply for government-subsidised relief schemes.

Premium Bonds are still the UK’s favourite way to save money, and one company attempting to refresh the bonds model for financially savvy Gen Zers is EVERYTHING – offering cash prizes for spending and referrals. Can this modern approach appeal to post-pandemic spending habits?