Once the place people went to escape from it all, Disney World’s attendance has been drastically affected by the pandemic. But people still want their fix of Disney magic so the world-famous theme parks are switching up the way they operate to ensure safety, enjoyment, and trust.

The COVID-19 pandemic sparked a swift evolution of the home. Where it was once a private space, it’s now a pseudo-public, multipurpose area required to fill a range of personal and professional needs. How can brands tap into changing nesting aspirations and address new domestic challenges?

As lockdown leaves people bored, lonely, and seeking out new forms of camaraderie, some groups are finding comfort in communal online activities. ForDoctor Whofans, or ‘Whovians’, group watch-alongs and exclusive cast interviews are offering collective escapism and entertainment.

Sports fandom is changing as people pursue closer connections with athletes online and stream highlights rather than watching live. But how are these shifts impacting the ultimate appointment sports event – the Olympics? What exactly do fans want to see from brands around the Games?