Americans are spending more on their four-legged friends than ever before, with expensive dog food, high-design spaces, and ‘barkitecture’ becoming more popular. As many new homeowners take their pets into account when purchasing property, how is pet ownership affecting our homes and living spaces?

To show their furry friends how much they value them, pet parents are pampering their pooches with luxury spa-cations. With wellness concerns high, many owners admit they're unsure of how to keep pets healthy and they're looking for education on at-home pet wellness post spa-cation.

While large numbers of retailers worry about their future, Pets at Home has seen its profits increase. The lockdown pet boom saw people adopting kittens and puppies in attempts to curb loneliness and, as a result, they splashed out on pet-parent memberships, accessories, and essentials.

Pet ownership surged as a result of the pandemic, with around 3.2 million being purchased within the first 12 months. Pets at Home has seen great success during this period, achieving £1 billion worth of sales for the first time ever thanks to its omnichannel and highly personalised approach.