As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

With staycations in the UK booming, London-based LGBTQIA+ festival Mighty Hoopla held a nostalgia-filled weekend experience at the unlikely venue of Butlins, Bognor Regis. What does its popularity tell us about travellers’ mindsets as the country emerges from the pandemic?

Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.

Tinder is introducing a ‘Festival Mode’, which allows festival-goers to meet potential matches before an event. As people emerge from the pandemic eager to socialise and connect, blending IRL events with online interactions can help brands demonstrate their long-term value in a post-pandemic world.

The pandemic lockdowns have led to a surge in domestic violence cases. An increasing lack of privacy has added to the gravity of this issue, with many feeling unable to safely seek help. A Polish teen has found a cleverly stealthy way of addressing this issue through a website-in-disguise.