We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Many radical decisions have transformed Chinese company Haier from a fledgling refrigerator maker to the world’s top appliance manufacturer. The latest? Unleashing the power of its 80,000-strong workforce by fostering ‘intrapreneurship’ or allowing individual employees to act as micro-entrepreneurs.

Live-streamed shopping has experienced huge success in China among young consumers, prompting brands around the world to pay attention. But why exactly is this mode of browsing and buying so appealing? And how can businesses use this medium for more than just marketing products?

Amid travel restrictions in China, a growing number of urbanites is finding escape in the countryside. The rural has transformed into an aspirational symbol amongst the well-off, shown by the rise of eco-tourism and people sharing their bucolic lifestyles on social media.

Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.