In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Group-buying is on the rise in China, powered by WeChat groups set up in lockdown. As people tighten their purse strings, retailers and restaurants are encouraging people to pool their purchasing power and get discounts when buying in bulk, not just for groceries, but luxury items, too.

Small, squishy toys are set to fill stockings for Christmas 2021, and not just because they're cute and collectible. Due to a scarcity of shipping containers, and rising costs and delays, toy retailers are prioritizing smaller toys such as Cutetitos and Mash'ems, over bigger toys like trucks and slides.

China may be returning to a state of ‘normality’ following COVID-19, but after spending months in lockdown, certain crisis-time consumer habits seem to be sticking around – one of the most visible being a mass shift to e-commerce. So, how do people want to browse and buy online post-pandemic?

2020 rewrote the rules on what it means to be a fan as many of the IRL focal points of shared passions – such as live events – were put on an indefinite hiatus. In this Spotlight on Fandom, we explore what it means to be a fan in 2021 and how brands can connect fans to the things they love.