With so many new rules to remember and things to keep track of, learning to drive can be a stressful experience for teenagers. As part of January's Teen Driving Awareness Month, Michelin has teamed up with The Sims to gamify learning about tire safety and educate teens about safe driving habits.

South Africa-based start-up FoondaMate is helping students in emerging markets get access to revision materials through Whatsapp. With internet connectivity remaining an issue for education, brands have an opportunity to create seamless tech that helps students via the tools they have access to.

With COVID-19 creating concerns around using public transport, people are taking comfort in the safety offered by their cars. Offering a reliable way not just to travel, but also to socialize, relax, explore, and take part in fun activities, the car’s role in everyday life is changing.

Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?