From perfumes to furniture, there’s a subscription platform for everything – but why do some people keep paying for services they never use? Canvas8 spoke to Jennifer Savary, an assistant professor of marketing at the University of Arizona, to find out why cancelling a subscription is so hard.

Lured by convenience, many people flocked to sign up to subscription services during the pandemic. This growth is beginning to wane due to subscription fatigue and less free time. Brands may want to consider diversifying offerings to mitigate changing subscription behaviours.

With Gen Zers looking to stay connected to streetwear culture at home, there are new opportunities for brands to create surprise and exclusivity. HEAT is a luxury mystery box that sells curated streetwear drops to those who want access to cult brands and the thrill of discovery.

Limitless shopping choices and omnipresent marketing have made it difficult to assert where one stands stylistically. LOT 2046 is a subscription-based lifestyle brand that is attempting to relieve these anxieties by minimizing the decisions people need to make about their external appearance.