From hot flashes to night sweats and difficulties sleeping, menopause can take its toll on the people who experience it. But the stigma around talking about it is leaving people unprepared and going untreated – creating opportunities to widen the conversation around women's health.

With a growing number of women wanting to know how to navigate one of the most challenging times of their lives, influential menopause advocates are increasingly vocal and frank. How can organisations help menopausal women optimise their health and get the most out of life?

All sorts of stigmas are being broken in today's beauty industry, but the needs of menopausal women are often ignored. Absent in ads and lacking products for their changing skin and hair, these women are now pushing brands to step up and address this ‘last taboo’ without any sugar-coating.

A new Tena ad campaign, #LastLonelyMenopause, spotlights the realities of menopause and aims to shift the narrative by reframing the experience as a second coming of age. With little education around menopause stigma, many women are hesitant to seek the support they need.