Signal21 Jun 2022
Mattel toy recycle scheme taps eco-ambitious Gen Alphas

Mattel, Inc is expanding its Playback program to include a broader range of its toys, enabling families to extend the lifecycle of their toys once they’re finished playing with them. With a growing interest in eco-conscious habits among kids, the scheme speaks to people's sustainability concerns.

Mattel toy recycle scheme taps eco-ambitious Gen Alphas