Gen Yer parents want their kids to eat well. However, finding time to make healthy meals, the cost of quality food, and a lack of knowledge about nutrition present some challenges. How are Gen Yers finding solutions, and how can brands help parents raise the next generation of healthy eaters?

Advancements in medical and digital technology are allowing food retailers to offer personalized health programs in-store. The guidance they provide may foster a perception of grocers as purveyors of a nutritious lifestyle, helping them build trust and loyalty among customers.

French content platform Chefclub is known for quick, easy, often cheese-based recipe videos. As well as pleasing eatertainment fans, its Chefclub Kids channel inspires parents and children to bond over digital and physical tasks, equipping the next generation with confidence in the kitchen.

The pandemic’s school closures and working from home guidance altered the when and where of people’s usual eating routines. However, a survey of family eating and mealtime habits looks at their pandemic-era diets and finds an increase in both healthy and unhealthy eating.