In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

For Primark super-fans, a well-discussed bug-bear is the inability to locate the latest bargain-gone-viral at their local store. The retailer hopes its new website that gives customers live stock updates and allows them to click-and-collect will cater to a desire for friction-free, phygital shopping.

Digital wallets were gaining ground well before COVID-19 struck, but the pandemic accelerated their uptake as people prioritized contactless transactions. As well as offering a more hygienic way to make purchases, how might these tools enable Americans to make the most of their money?

As people navigate with the effects of inflation, they want brands to help them continue to enjoy the things they love. Responding to this, Lululemon is rolling out a resale program, enabling customers to exchange pre-loved items for a gift card or shop them online at a discounted price.

Amid a supply chain crisis and geopolitical instability, the start of 2022 has seen many Americans experience a sudden rise in everyday costs. What tactics are they employing to cope with this increase, and how can brands both manage their bottom lines and better serve their customers?