Signal29 Jun 2022
Puma facilitates co-creation via NFT collaboration

Aiming to catch up with rivals like Nike and Adidas, Puma is going all-in to the metaverse with phygital, tailored products. With people showing more interest in digital identities and avatar customisation, it's harnessing the potential of Web3 to co-create products for the real and virtual worlds.

Puma facilitates co-creation via NFT collaboration