Make-up took a backseat during the pandemic as socialising was put on hold. But as restrictions ease and calendars fill up once more, people are eager to let loose through experimental beauty. The cosmetics industry is set to see a boom in sales, with bright colours winning big.

With masks being lowered in the wake of the pandemic, people’s lips are back on show. A new tool from YSL, the Rouge Sur Mesure, allows users to personalise their lipstick shades – a signal that the beauty brand is responding to an industry primed for innovation.

Beauty products are full of cryptic labels – paraben-free, non-comedogenic – and conflicting information. How do people know what’s right for them and where do they look for guidance? Canvas8 polled 2,100 Americans and spoke to eight people to identify what shapes their path to purchase.

HBO’s hit-show Euphoria is a coming-of-age teen drama that illuminates the experiences of Gen Zers as they navigate life. Exploring themes such as drug abuse, mental health, sexuality, and friendship, does this cultural touchpoint resonate through the characters’ fashion and beauty choices?