Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Plus-size womenswear surged into the fashion mainstream following calls for more diversity on catwalks and in ads. Plus-size menswear, by contrast, remains an afterthought for most brands. But why might this be changing? And what role can the industry play in promoting male body positivity?

Plus-size fashion may be gaining momentum in the US, but shoppers’ options remain limited when looking for high-end, work-appropriate outfits. Fortified with stretch fabrics, hidden elastics, and strategically placed seams, Henning’s high-quality clothing fills a gap for professional women.

Melbourne-based fashion brand SÜK Workwear has expanded its range to include up to a size 30. Based on an ethos of inclusivity, SÜK's choice to invest time, money, and research into this move chimes with consumers' growing desire to see fashion become something everyone can enjoy.

US-based casual fashion brand Old Navy is reimagining its women’s apparel sizing to better represent women of all sizes. As the plus-size market continues to grow, brands are looking to get ahead of the curve, and address inconsistencies in past practices to move forward.