Signal11 Jul 2022
Phygital scents cue multisensorial metaverse engagement

RTFKT and Byredo’s wearable digital aura collaboration ‘ALPHAMETA’ leverages playful, personalised worldbuilding and closes the sensory gap between IRL and URL with cutting-edge tech. Building on gaming culture and ASMR, it invites people to playfully explore multisensory digital experiences.

Phygital scents cue multisensorial metaverse engagement