In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Minari tells the story of a Korean-American family forging their own American Dream in rural Arkansas. With plenty of industry buzz, Minari shows the appetite for complex cultural stories of modern America, and how original marketing can make an impact among mainstream film audiences.

From children’s cartoons to period dramas, queer storylines are featuring more prominently in mainstream film and TV – challenging long-held assumptions of heternormativity across culture. What is the next frontier when it comes to accurate and nuanced portrayals of LGBTQIA+ identities on screen?

A podcast is looking to build compassion across state lines in the run-up to the election. Created by a national network of community groups called People’s Action, the docu-podcast tackles stereotypes of rural Americans and highlights the need for people to listen to and try to understand one another.

UK-based charity Re-engage has set up the Rainbow Call Companions initiative to offer older LGBTQ people social support and companionship. It comes as social media influencers and progressive TV shows challenge existing perceptions of what it means to get older as a queer individual.