As people prioritise their pet's health and wellbeing, many people are seeking food that’s functional and sustainable. By providing products that emphasise pet wellness through plant-based nutrition, The Pack is re-energising the sector while also tackling the industry’s sustainability problem.

With over a third of Australians actively reducing their meat consumption, the nation has become a major point of interest for plant-based food producers. At the same time, COVID-19 has ramped up interest in localised food networks. So, how can brands tap into these shifting eating behaviours?

More and more Britons are becoming interested in meat-free options in but they’re put off by the word 'vegan' on packaging and menus. As veganism becomes normalised, pivoting to 'plant-based' messaging could lure in vegan-curious eaters who may have a distaste for associations with the word 'vegan'.

Multiple major UK supermarkets are launching ranges of own-brand plant-based food and drink offerings in response to plant-based brands outselling supermarkets' brands. As people buy plant-based foods more, they want extra options and new products to allow further exploration.